Digital Strategy

University Marketing and Communications offers the services of its Digital Media Team to help conceive or re-organize the websites of Towson University colleges, departments and divisions. Our team also assists with promotional video production and the management and scheduling of display technologies.

Web Publishing

Whether you need to build a website from scratch, periodically update an existing website, or plan a major re-organization of a website, our team can assist with information architecture, content strategy, design and user testing. We’ll help you create a great user experience for your site visitors.

To plan a consultation on your website or pages, please complete a TechHelp form and you'll hear from us shortly.

Video Production

Our services include promotional video production for academic departments and special on-campus events. Video projects are prioritized to support major university initiatives and their need for event coverage. Our team programs the TU YouTube channel with series like the "TU in 2" two-minute faculty lectures.

To discuss an idea for a video project, contact Ron Santana at rsantana@towson.edu.

Digital Signage and Outdoor Road Signs

Do you have a message you want to communicate to the entire TU campus and adjoining community? The TU Digital Signage Network is a collection of digital monitors, located in buildings throughout campus, that can be used to display your information. Four outdoor road signs provide another great way to get your message out to the community. These LED display boards provide an outlet to external audiences and can be used to promote large events that are open to the public.

For more information on digital signage and outdoor road signs, contact us at signs@towson.edu.

Social Media

We also consult on social media strategy and best practices. You're welcome to join our TU Social Media Group, which meets periodically to share information on social media trends and to collaborate on social media projects. Email mheasley@towson.edu to request an invitation. Our Social Media Guidelines (PDF) and Social Media Directory are helpful references.

Contact Us

You may also contact individual team members with any questions you may have:

Michael Heasley
Director of Digital Strategy
mheasley@towson.edu

Jackie Durbin
Director of Content Strategy
jdurbin@towson.edu

Ashley Arnold
Information Architect
arnold@towson.edu

Richard Ivy
Content Strategist
rivy@towson.edu

Ron Santana
Manager of Digital Media Services
rsantana@towson.edu

 

University Marketing & Communications

Administration Building, 4th Floor

Phone: 410-704-4154

Fax: 410-704-2328

 

Related links

• Website Development

Web Template

Web Editorial Style
  Guide

Image Gallery

Virtual Workspace

 

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See the latest videos on the TU YouTube channel.

 

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