TU 2010

Telling and Selling the Story

As Towson University is preparing its plan for the future, it will focus on telling and selling the story.

Aerial view of campus

Convey Towson’s message to the external community.
Provide “spokespersons” statewide to tell the Towson story.

Collect and examine data about students to ensure that we can tell the story of who they are, what they are doing, and what they are learning as a result of their Towson experience. Develop a comprehensive assessment plan to document learning outcomes for student development.

Develop a Towson “Brand” to bring the Towson story to the external community.

Launch a marketing campaign to bring the Towson story to the external community.

Develop a “What’s New at Towson Today” periodic postcard to targeted external audiences.

Take intellectual resources “on the road,” for example an RESI breakfast seminar to business leaders in other parts of the state. Serve in leadership roles in the GBTC,

Maryland Business & Technology Coalition, Maryland Business Roundtable. Host local Town Forums. Create a Metropolitan Leadership Institute.

Ensure that our legislative goals are integrated into our public relations goals.

Totally redesign our Web presence to better tell the Towson story and to facilitate information retrieval.

Improve campus inter- and intra-divisional communication.
Provide internal marketing support for key faculty/staff by providing access to marketing information, sharing opportunities, soliciting event information via an electronic marketing “bulletin board.”

Redesign the Student Affairs Web site to enhance internal communications with students.

Develop and implement financial planning and reporting processes that better meets university needs, in coordination with other university units.

Make the arts and athletics key components of campus life and use both as links to the external community.
Partner with Athletics to get students out to games.

Ensure that students are aware of all options for involvement in and exposure to the arts.

Encourage broader participation in the intellectual, artistic and athletic offerings of the campus.

Solicit feedback from our graduates and their employers to measure our success.
Annually, compare what we accomplish to what we said we would accomplish.


Take note

Between May and October 2006, approximately 18,000 fans attended WTMD Radio’s free 1st Thursday concerts in Baltimore’s historic Mount Vernon Park. The station teamed with the Downtown Partnership, Baltimore City Paper, Brewer’s Art, Baltimore’s Tremonts and Agora Publishing, Inc. to reprise the popular series.



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