The Department of Mass Communication and Communications Studies at Towson University will be the leader in the Mid-Atlantic region by providing communication excellence in visual, verbal and written competencies for the 21st century. We will:
The origins of the Mass Communication and Communication Studies Department date back to the founding of the school in 1866.
Course catalogs published during the first session of the Maryland State Normal School (the first iteration of Towson University) list “Rhetoric” as a subject. Students who would be teachers were instructed on how to speak clearly and project their voices. The name of the subject would change from rhetoric to elocution to speech arts, and the focus of the classes changed as well, from learning how to speak before a class to understanding the physical science behind what made it all possible. These classes were taught by teachers in the English Department during the first 100 years of the school’s existence. All students were required to pass a speech class in order to graduate from the school.
By the 1940s, when the school’s name was now the State Teacher’s College at Towson, drama was introduced as a facet of speech, and attempts to understand and correct “defective speech” also came into play. Drama was used as a way to engage school children, and stagecraft was also introduced at this time. Students also learned how to identify speech problems in children.
In 1962, just before Towson became Towson State College and a liberal arts school, the department of Speech and Drama was formalized. A student could now major or minor in Speech and Drama and focus on public speaking, theater, or speech science. These programs continued to develop at a rapid rate as the enrollment and course offerings at Towson rapidly grew through the 1960s and 1970s. In 1967, classes in journalism and public relations were added to the curriculum. Additional classes included in subsequent years included those that focused on film studies, audiology, and radio and television directing.
In 1971, the school started a closed-circuit radio station that broadcast only to campus buildings on weekdays from about 8 a.m. until 6 p.m. Its call letters were “WVTS” and stood for the “Voice of Towson State.” By the fall of 1976, another station was broadcasting on a FM signal with the call letters “WCVT” – the “Community Voice of Towson.” This station became the center of progressive and alternative music in the area. Finally, in 1991, the station call letters were changed to “WTMD,” originally meaning “Where Towson Makes a Difference” and the format became more education focused. The format has changed again since then reverting back to alternative music and focusing more on live performances and local events. The original closed-circuit radio station is now an internet radio station known by the call letters XTSR.
Television, with its more expensive equipment, proved a little trickier for the school. Agreements were made with other local stations to use their resources to try and develop programs for the airwaves. A campus television station did not begin until 1992 when Towson started TSTV – a student-run station. That station became WMJF-TV.
In 1972, the department’s name changed to Communication Arts and Sciences after Theatre broke off and established its own department. The name changed again in 1979 to Speech and Mass Communication after the department of Communication and Science Disorders was established. In 1998 the department officially became Mass Communication and Communication Studies.
One last departmental change came in 2000 when Electronic Media and Film (EMF) splintered off and became its own department. The television and the radio station, XTSR, are housed today within EMF.
Today the Department of Mass Communication and Communication Studies offers programs in Communication Studies and Mass Communication (with tracks in advertising, journalism and public relations) to over 1,000 students who major in the discipline.
Source: Special Collections, Albert S. Cook Library, Towson University
In September, 1962, a group of students approached Dr. Richard Gillipsie and asked him if he would be the advisor for a debate team at Towson. He said yes and conducted the first meeting of the debate team later that month. The Towson University Speech and Debate Team has competed continuously since then.
St. Petersburg-Towson exchange program
In 1993, the St. Petersburg Electrotechnical University – Towson University Faculty Exchange Program was established. Michael Stanley and Dr. Mark McElreath, Towson University mass communication faculty, helped establish Russia’s first university-based program in public relations, modeled after Towson’s mass communication major at St. Petersburg Electrotechnical University. Michael Stanley was chosen as a faculty representative in the early 1990s to visit St. Petersburg Electrotechnical University as part of the faculty exchange. The exchange continues today with students from both universities visiting each other.
Senior recognition banquet
In December, 1998, faculty in public relations and advertising organized the first recognition banquet of students majoring in the advertising and public relations tracks of mass communication. Two years later, this event became a department-wide outstanding senior recognition banquet for Mass Communication and Communication Studies majors and continues on an annual basis each May.
Department of Mass Communication and Communication Studies