About TU

TU 2016

Telling and Selling Our Story

Telling and selling our story


Sharing the Towson University experience allows us to convey the impact of the work of faculty, students, staff and alumni in the region and beyond.

Continue to improve internal and external communications.

  • Seek innovative ways to promote the accolades of the university and alumni.
  • Improve access to information for alumni, supporters and friends.
  • Enhance and adopt technology that allows us to effectively reach more people.
  • Improve recruitment, marketing and outreach to make Towson a first choice institution for an increasing percentage of students.

Feature the arts, athletics, academics and community outreach as key components of the Towson University experience.

  • Celebrate the accomplishments of the university community and alumni within the university and beyond.
  • Encourage broader participation in activities by all members of the university and greater community.

Communicate the significance of applied research and community engagement initiatives.

  • Find additional creative methods to emphasize faculty, staff and student initiatives.
  • Highlight the scope and impact of faculty, staff and student research.

Continually assess our success in meeting marketplace demands and continuing education needs through feedback from alumni, donors, employers and business and government leaders.

  • Continue to develop and implement regular market research from opinion leaders, alumni and employers.





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